I last covered Coca-Cola (KO) stock back in the summer. At the time, Atlanta-based Coke had been battered by COVID. Its share price sat around the $43.60 mark, which was 20% lower than at the start of the year. That came on the back of fairly significant disruption to its…
The Coca-Cola Company (KO)
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A reader recently got in touch to ask what was up with Coca-Cola (KO) stock. Rather than reply directly, I figured I’d share my thoughts in a fresh post. For me, Coca-Cola stock is one of the lynchpins of a long-term single stock portfolio. I figure regular readers know that…
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It’s a sign of the times we find ourselves in that the most common search terms currently bringing folks to the site are nearly all related to the 1930s. Typically, these new readers want to know two things. Firstly, which stocks held up best during the Great Depression? Secondly, which stocks…
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It has been common in recent years to cite Coca-Cola (KO) stock as an example of blue chip dividend investing’s limitations. This argument typically comes in two forms. First, the lower level of shareholder returns realized over the past couple of decades. Second, the seemingly low level of revenue and…
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In its 2009 annual review the management of Coca-Cola (KO) explained the importance of trademarked Coke products to the overall operation. The short version: Trademark Coca-Cola is the profit engine that propels everything else. (“Trademark Coca-Cola” is a term used by management to refer to the product category that includes the…
